When you place an order with Dear Lil’ Devas online, you’re given the option of “with hangtag”, or “without hangtag”. A hangtag is the printed piece of paper that you remove from your purchase once you’ve got it home from the store; and usually throw away.
This “with” or “without” option has been in effect since February, 2009. The response? – In 2010, 98% of your online orders were mailed without a hangtag! All of the information about your purchase is right here on our website (care info is on the label sewn onto the garment itself), and unless the item is being given as a gift, there really is no need for the extra packaging.
However, when DLD items go out to be sold in retail boutiques and yoga studios, hangtags are included.
Early this spring it was time to make the hangtags for Dear Lil’ Devas bamboo short-sleeved t-shirts (we had an order from the new “p’lovers The Environmental Store” in Kingston, Ontario). The past winter had been so long, and thinking of t-shirts brought to mind the hot, humid summer – my favourite season, humidity and all!!
Looking up photos of summers gone by couldn’t be resisted, so, rather than making the hangtags, there I was having a trip down memory lane, and thinking, “Oh I just wish I could share these beautiful pictures with our customers.” But, the pictures weren’t relevant to Dear Lil’ Devas, other than that they make me really happy!
Satiated, I went back to the hangtags. Usually, we put a picture of the item on it’s hangtag, but this time, I wasn’t excited about the pictures that we had of the tee-shirts – (it’s a different story now after getting some wonderful photos of the tees on Andrew at the climbing gym), but at the time, I just had generic, albeit accurate pics of the tees, BORING!
But wait… why a picture of the tee-shirt on the hangtag when whoever is looking at the tee in the store has it physically right in front of them? If you’re in the store, you can feel the luxuriously soft bamboo fabric, and see the lovely cut (not your generic computer-generated pattern by the way; each pattern size and style was hand-drafted to be as intuitive a fit as possible). Really… why not a picture that evokes memories of that hot, beautiful time of year when a cool, moisture-wicking bamboo t-shirt becomes a necessity!? … Summer!
Below are the hangtags that go along with the t-shirts. I am so pleased with them, that just this once, I encourage you to choose the option “with hangtag”! They are folded (pic on front, writing on back) and on the inside there is no text or pictures at all, just To/ and From/ fields in case you’re going to give the t-shirt as a gift (can I tell you that men LOVE these shirts…).