Local Mom Fills Niche With Loose-fitting Yoga Pants
November 2004 Press Release
Despite being home after a new baby, Toronto-area designer Rosie Connor could not resist the challenge of trying to make what her friend and Thai Yoga Massage Instructor Paula called "dream pants". Having come from Europe and having practised yoga there, Paula longed for loose-fitting, breathable yet non-constricting yoga pants. After a year of perfecting and finding the special 100% cotton, the word began to spread. These were the type of pants the yoga industry has been waiting for - pants that let your body breathe!
The traditional style yoga pants come in two different styles and five colours. A distinctive unisex pant that is versatile, contouring and has a trademark bottom which allows your body to move without any constrictions. The cotton is quick drying and the pants can become very compact, conducive to the fast-paced lives that people live today. "It started with just perfecting the one pair for my friend, then her husband, and has mushroomed from there", said Connor who will be presenting two new lines including children's and maternity in an array of colours at the Yoga Show November 19th to 21st at the Metro Toronto Convention Centre.
Connor's previous work included a line of home spa products featured in Bloomingdales in the U.S., and a line of children's clothing that was available at Mountain Equipment Co-op, Kiddie Cobbler Stores, and independent boutiques throughout Canada.
Yoga enthusiast Karen Bourdos has joined Rosie in her quest to get the word out about these unique pants. This spring they went on sale in Toronto at the Yoga Sanctuary and yoga studios throughout the GTA. Dear Lil' Devas took part in the Yoga Show this year at the Metro Toronto Covention Centre and received an overwhelming appreciation for our pants from the people that attended. Serious yogis and yoginis were returning for their second and third pair. We are looking forward to introducing some beautiful colours for spring/summer.